We approached GameStop about an exclusive deal. Looking at the market, we said, “Demographically, where does this belong? Who do we reach out to? How do we best do that in a short time with laser focus?” GameStop, the largest retailer, goes to the top of the list. However, to segue into GameStop, we’re going into the busiest time of year against the mega-monsters that launch between September and the end of the holiday season. On Killing Floor 2 with Early Access on Steam, it’s moved over a million units. Geoff Mulligan: If you look at the Killing Floor IP, the original Killing Floor sold almost 3.5 million units. GamesBeat: How did you get connected with GameStop? Three top investment pros open up about what it takes to get your video game funded.
